MKT-20: AI Marketing and Local Search
Prepares the staff member responsible for the business's online presence to manage local search, project content and social media with AI tools.
| Course code | MKT-20 |
|---|---|
| Intended for | Staff responsible for online presence |
| Related roles | Marketing coordinator, office and marketing assistant |
| Total hours | 20 (12 live instruction, 8 guided project work) |
| Duration | 6 weeks |
| Delivery | Live online, Pacific time, with a British Columbia-based instructor |
| Prerequisites | None. Participants need a computer and internet access. |
| Completion | Certificate of completion and attendance record |
| Tuition | $3,995 per participant |
Learning outcome
The participant completes an updated Google Business Profile, three project pages and a 90-day content plan for their employer.
Course outline
| Module | Delivery | Hours |
|---|---|---|
| 1. How customers find local service businesses | Live instruction | 2 |
| 2. Google Business Profile and reviews | Live instruction | 2 |
| 3. Writing project pages | Live instruction | 2 |
| 4. Photo and video content from job sites | Live instruction | 2 |
| 5. Social media planning with AI | Live instruction | 2 |
| 6. Visibility in AI search results | Live instruction | 2 |
| Project: Employer 90-day marketing plan | Guided project work | 8 |
| Total | 20 | |
Assessment and completion
Participants complete a written checkpoint after each module and a final project applied to their own workplace. A certificate of completion is issued once all 20 hours are completed and the final project is reviewed by the instructor.
Funding
Employers in British Columbia may apply to the B.C. Employer Training Grant for reimbursement of up to 80% of eligible training costs. See Funding for employers.
Please note: Groundwork AI Training is a private training provider and is not affiliated with WorkBC or the Government of British Columbia. Funding decisions are made by WorkBC, and approval is not guaranteed. The employer must apply on its own behalf, before training begins.